In Honour of National Eating Disorder Awareness Week

National Eating Disorder Awareness Week is a time dedicated to shedding light on the struggles many face with body image, self-worth, and the societal pressures that contribute to disordered eating. It’s about encouraging self-love, embracing body positivity, and recognising that feeling good in your own skin is a journey—one that deserves patience, grace, and compassion.

Some days, you wake up feeling unstoppable, and other days… well, you’re just trying to survive until bedtime. But whether you’re moving through life like absolute royalty (because, hello, Sheba) or just trying to remember where you put your keys, one thing remains true: taking care of yourself should always be a priority. And no, self-care isn’t just about face masks and bubble baths (though, let’s be honest, we’ll never say no to either). It’s also about feeling good, inside and out, even when life insists on testing your patience.

How to Channel Your Inner Sheba Energy, Even on Those “Do Not Disturb” Days

1. Hydration is a Love Language

You know what’s not cute? Dehydration. It sneaks up on you like that one friend who always “forgets” their wallet at brunch. Keep your water bottle close, sip like it’s an expensive cocktail, and thank us later.

2. The Right Care is Non-Negotiable

Nothing throws off your day like feeling uncomfortable in your own body. That’s why Sheba Feminine exists—to keep you feeling fresh, confident, and comfortable in your skin, however you define it. Whether you’re running the world or running late, Sheba Feminine Wipes are a simple way to refresh, reset, and move through your day feeling like your best self. Because the only thing you should be worrying about is which snack to order next.

3. Outfit Repeating is a Power Move

Gone are the days of pretending you have an endless wardrobe. If Beyoncé can rock an outfit twice, so can you. Confidence makes the fit, not the price tag.

4. Boundaries Are a Full Sentence

“No” is a whole statement. You don’t need to justify why you’re not in the mood to go out, answer a call, or respond to that text from 2017. Protect your energy like it’s the last slice of pizza.

5. Give Yourself Grace

You don’t have to have it all figured out today or tomorrow, for that matter. The Queen of Sheba didn’t build an empire in a day, and neither will you. Some days are for conquering the world, and some are for binge-watching old sitcoms in your favourite pyjamas. Both are valid. (Pssst, you can never go wrong with Modern Family.)

At the end of the day, being That Person isn’t about perfection. It’s about showing up for yourself in ways that matter. So drink your water, take care of your body, and wear that same outfit again. We support it.

Stay fresh, stay fabulous. You got this.

– The Sheba Team