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This week we introduced the eco-term conscious consumerism on our social media pages. Conscious consumerism refers to a movement where consumers deliberately make purchasing decisions they believe will have a positive social, environmental or economic impact. Despite the popularity of conscious consumerism, does it really matter...

Myths and misconceptions about menstrual cups are almost as popular as menstrual cups themselves! There's a lot of fear surrounding menstrual cups, how they work and how they impact the body. In this post, we bust and explain eight common and a few uncommon myths...

Corporations have realised the power of marketing themselves as environmentally conscious as more consumers are becoming aware of their purchasing power and aligning the companies they support with their values. A 2015 study by Nielson found that 66% of people are willing to pay more...