Our Story

Sheba is not simply about feminine hygiene. It is about the construct of periods and femininity. We at Sheba want to normalise dialogue around periods specifically and instead of it being a taboo, we want these lived experiences to be mainstream. More than half the world’s population will likely experience a period in their lifetime, so then why is this normal, natural process shamed?

Our purpose at Sheba is to empower people that menstruate. This is done through a series of educational frameworks such as workshops, online videos, blog posts and other innovative ways. We hope that these tools will allow you to make more informed decisions when purchasing their sanitary products. Our vision is simple: healthy, educated, liberated and conscious people. We want to make a social change.