Our Story

Sheba was started in 2017, as a reaction towards commercial menstrual care products containing tons of harsh chemicals and plastic. These products are not only harmful to people that menstruate, but to the environment as well.

We use 11 000 – 16 000 feminine hygiene products in our lifetime and they end up in landfills. Our organic cotton and biodegradable feminine hygiene product range ensures that we are living sustainably and responsibly.

We’re also cultivating a space where our community can access reproductive and sexual health education in a safe space, as well as donate organic and biodegradable menstrual products to those that cannot afford them.

Our main targets are:

1 – HEALTH: An alternative product line which does not cause skin irritation / allergies & does not use harmful ingredients.

2 – ENVIRONMENT: An alternative product line made from natural materials and whose production has less of an impact on the environment. Product is also biodegradable and packaging is made from recycled cardboard.

3 – SOCIAL COMMITMENT: We promote a sustainable lifestyle that manifests as a social commitment to do better for the feminine hygiene sector. We also promote menstruation education and the destigmatisation of menstruation.

We at Sheba want to normalise dialogue around periods specifically and instead of it being a taboo, we want these lived experiences to be mainstream. More than half the world’s population will likely experience a period in their lifetime, so then why is this normal, natural process shamed?

Our purpose at Sheba is to empower people that menstruate. This is done through a series of educational frameworks such as workshops, online videos, blog posts and other innovative ways. We hope that these tools will allow you to make more informed decisions when purchasing their sanitary products.

We’re redesigning the language around reproductive and sexual health with products you can trust.