Sheba Feminine
Our Story
Sheba Feminine was born in 2017 as a direct response to the harmful ingredients and environmental damage caused by most commercial menstrual care products. Many mainstream pads and tampons are packed with plastics and harsh chemicals, materials that aren’t just bad for our bodies, but devastating to the planet.
In South Africa alone, menstruators generate over 52.4 million kilograms of sanitary product waste every year. Most of this waste ends up in landfills or sewage systems, where it can take up to 800 years to break down. Our periods, through no fault of our own, are leaving behind a legacy of waste that will outlive us for generations.
Sheba is doing things differently. We offer a range of eco-friendly, accessible menstrual products, from organic pads, tampons and pantyliners to menstrual cups, wet wipes and our soon-to-launch period underwear. All our products are consciously designed to be safer for our bodies and kinder to the earth.
But Sheba is more than just a product line. We’re building a movement. Rooted in our vision of a future where menstrual health is universally embraced, sustainable, and accessible, Sheba is being built by a small, all-women team based in East London, Eastern Cape, one of the country’s most overlooked regions when it comes to investment in innovation and health equity.
We’ve come a long way. In recent years, Sheba placed third out of over 11,000 applicants in the national Momentum Big Pitch competition, was recognised by the Mail & Guardian as one of the Top 200 Young South Africans, and has partnered with provincial government programs to scale our impact.
Everything we do is guided by one belief: menstrual care should do better, for our bodies, our communities, and our planet.
We’re not just creating products. We’re creating change. And we’re just getting started
#Sustainablycreatedbywomen, for everyone who menstruates
In 2025 we are honored to have been awarded Most Sustainable Menstrual Care Products Provider 2025 by MEA Markets’ African Excellence Awards.
This recognition reinforces our commitment to innovation, gender inclusivity, and sustainable menstrual care.
Thank you to our community, partners, and supporters who continue to champion ethical period care across the continent.
Let’s keep building!
Our main targets are:
1 – HEALTH & WELLNESS: An alternative product line which does not cause skin irritation / allergies & does not use harmful ingredients. We’re a space where our community can access reproductive and sexual health education and plant-based products.
2 – SUSTAINABILITY & ETHICS: An alternative product line made from natural, plant-based materials and whose production has less of an impact on the environment. Our Products are also biodegradable and packaging is made from recycled cardboard.
3 – COMMUNITY & EDUCATION: We promote a sustainable lifestyle that manifests as a social commitment to do better for the reproductive and sexual health space. We also promote menstrual education and the destigmatization of menstruation.
We at Sheba want to normalise dialogue around periods specifically and instead of it being a taboo, we want these lived experiences to be mainstream. More than half the world’s population will likely experience a period in their lifetime, so then why is this normal, natural process shamed?
Our purpose at Sheba is to empower people that menstruate. This is done through a series of educational frameworks such as online workshops, online videos, blog posts and other innovative ways. We hope that these tools will allow you to make more informed decisions when purchasing their sanitary products.
We’re redesigning the language around reproductive and sexual health with products you can trust.
See you soon!
The Sheba Team x
Testimonials
“It’s great, super comfy and sturdy, unlike some other eco-friendly versions”
“I never have to worry about leakage any more because it’s such a good covering pad. Fully biodegradable and organic- perfectly safe for my sensitive private part.”
“I can confidently use these with the knowledge and comfort of knowing its completely safe, as they’re organic.”
