Hey love,
You just gave birth and suddenly, you’re dealing with cramps, hormones, healing… and a lot
of bleeding. You weren’t fully prepared for that part, were you?
If you’ve ever googled:
“How long should I bleed after giving birth?”
“Is postpartum bleeding normal after a C-section?”
or
“Why am I still bleeding 4 weeks after birth?”
You’re not alone. This is called postpartum bleeding, or lochia, and it deserves more attention
than it gets.
So… What Is Postpartum Bleeding?
Lochia is the body’s natural way of clearing out the uterine lining after childbirth a mix of
blood, mucus, and tissue. It’s not a period. It’s not “light spotting.” And it’s absolutely normal.
Here’s what to expect:
• It can last up to 6 weeks (sometimes longer)
• Happens regardless of how you gave birth C-section or vaginal
• Starts bright red, then fades to pink, brown, and yellow
• You shouldn’t use tampons or cups pads only, please!
At Sheba Feminine, we believe that understanding your body = empowering your recovery.
Let’s get even more real:
Postpartum bleeding happens in stages:
1. Lochia Rubra (Day 1–4): Bright red, heavy bleeding with small clots. You might feel like you’re back to day one of your heaviest period.
2. Lochia Serosa (Day 5–10): Lighter in flow, more watery, and pinkish-brown.
3. Lochia Alba (Day 10–28+): Creamy, yellowish-white discharge your body is wrapping up the process.
But Why Aren’t We Talking About This?
Because postpartum bleeding doesn’t make cute content.
Because healing is often expected to be private, quite invisible.
But your experience is valid. Your recovery is real.
And most importantly: you’re not the only one going through it.
Things that are surprisingly NORMAL but rarely discussed:
• Bleeding that increases slightly after breastfeeding or physical activity. That’s your uterus contracting.
• Sudden gushes when standing up after sitting/lying down for long. Gravity, unfortunately.
• Small clots (up to the size of a grape).
• Mild cramps or afterpains as the uterus shrinks especially noticeable during nursing.
What’s NOT normal (and should prompt you to call your doctor):
• Bleeding through a pad in less than an hour
• Large clots (larger than a golf ball)
• Foul-smelling discharge
• Dizziness, fever, chills
• Bleeding that stops and suddenly starts again, bright red and heavy
Let’s Link It Back to Mental Health
It’s Mental Health Awareness Week, and there’s no better time to talk about how physical healing and emotional recovery go hand-in-hand.
Postpartum bleeding can come with:
• Mood swings
• Anxiety over what’s “normal”
• Exhaustion from lack of sleep and hormone shifts
• Shame for not “bouncing back”
Here’s your permission slip to rest. To feel. To not be okay every single day.
You’re allowed to ask for help and you’re allowed to not know all the answers right now.
Tips for Managing Postpartum Bleeding (Physically and Mentally)
1. Use breathable, non-toxic pads like our Sheba Feminine pads, which are soft,
chemical-free, and designed with your healing in mind.
2. Keep your intimate area clean with Sheba Intimate Wipes gentle, pH-balanced, and safe for daily use during recovery.
3. Track your flow and symptoms. If anything feels off, speak to a healthcare provider.
4. Lean on community. Whether it’s a friend, therapist, or online support group, don’t do this alone.
5. Be kind to your body. You did something incredible. Let yourself heal in your own time.
Final Thoughts
Postpartum bleeding isn’t talked about enough but at Sheba, we’re committed to changing that.
Because the more we talk about real recovery, the less people feel alone.
You are not “too sensitive.” You are healing.
You are not “doing it wrong.” You are navigating something huge.
And you are doing just fine.
Explore Our Postpartum-Friendly Products
Need support through this part of your journey?
Check out our range of organic pads, intimate wipes, and pH-balanced period care, designed
to comfort you through every phase.
With love and truth,
The Sheba Feminine Team
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